Adelaide Festival Centre Trust
Job reference: 841513
Location: 5000 - ADELAIDE
Job status: Short Term Contract
Eligibility: Open to Everyone

• Full time vacancy on a 1-year fixed term contract
• Unique opportunity | Adelaide CBD
• Salary $101,196.41 plus 12% Superannuation

About Adelaide Festival Centre

Established in 1973, Adelaide Festival Centre is South Australia’s principal performing arts venue and a leading Asia-Pacific cultural centre.

We present a bold, diverse program of festivals, events and performances year-round — inspiring, educating and entertaining audiences of all ages and cultures.

As the home of the performing arts in South Australia, we’re proud to deliver exceptional experiences for audiences, artists and partners, while fostering a supportive and collaborative workplace for our team.

Adelaide Festival Centre operates four major venues in the Adelaide CBD - Festival Theatre, Dunstan Playhouse, Space Theatre and Her Majesty’s Theatre

About the Role

As part of Adelaide Festival Centre's ongoing commitment to build on its strong position as an internationally recognised performing arts centre, the position of Marketing Lead has become available in the Marketing Team. This role will manage end-to-end strategic planning, execution and evaluation for marketing campaigns for Adelaide Festival Centre. 

This position will give a marketing professional the opportunity to drive the sales success and grow audience engagement for some of the state’s most exciting festivals and events. You will use your expertise to build data-driven marketing campaigns to deliver ROI and reach and convert large and diverse audiences. To succeed in this role, you have delivered multiple, successful marketing campaigns. You’ll be known for your ability to build and maintain successful and professional relationships and ideally have a background in marketing for the arts, tourism or entertainment industry. The vacancy will be offered as a 1-year full time contract.

Key Responsibilities

• Lead the development and implementation of campaign strategies, above and below the line, in consultation with Head of Marketing, Publicity and Communications, Digital, Ticketing and Programming teams
• Liaise and negotiate with internal and external clients on all aspects of campaign activity ensuring all outcomes meet client requirements and are approved prior to implementation
• Work closely with the Design Studio to devise a creative campaign approach for all assets
• Negotiate media bookings with government appointed agency across various channels (digital, print, out of home, broadcast, social media) on behalf of clients and the AFC and develop media schedules in adherence to government protocols
• Develop, implement and manage marketing budgets associated with sales campaigns, setting financial objectives to ensure cost-effective campaign delivery and provide advice on budget allocations. Identify and target new market segments and commercial marketing opportunities and develop proposals to realise potential
• Identify opportunities for marketing partnerships to engage stakeholders, sponsors, suppliers and other external parties including precinct partners to increase awareness of our activities and ultimately engagement and ticket sales
• Lead content creation efforts, including briefing the Video Content Coordinator and Publicity team, to develop on-brand marketing materials for TV, social, digital, and print

Skills & Experience

• A passion for and a high level of understanding of the arts/entertainment/events industry and tertiary qualifications in Marketing, Communications or Media (or a related field) will be well considered
• Extensive knowledge of marketing strategy, digital marketing techniques, content creation, and media buying
• Excellent communication and interpersonal skills
• A consultative team-building style with the ability to accept responsibility for making decisions
• Ability to establish and maintain successful working relationships with a wide range of diverse people, both internal and external to the organisation.
• Proactive, enthusiastic, results-orientated focus
• A strong commitment to the delivery of excellent customer service
• Market Research skills
• Team leadership skills
• Lateral thinking and problem-solving skills
• Strong negotiation skills, with a proven track record of managing media partners, government submissions, and external agencies

Why Join Us?

Adelaide Festival Centre employs more than 400 staff across areas including production, staging, hospitality, marketing, programming, patron services and corporate services.

When you join our team, you’ll help bring the arts to life in the Festival State while working in a vibrant cultural environment.

Our staff benefits include:

• $15 staff tickets to performances across our venues
• 10% discount at Festival Centre food and beverage outlets
• Flexible working arrangements
• Free annual flu vaccination
• Access to our Employee Assistance Program
• Bring Your Dog to Work Day
• Breastfeeding-friendly workplace
• Approved Child Safe Environment

Our Commitment

Adelaide Festival Centre is located on Kaurna Yarta. We acknowledge the Kaurna people as the Traditional Custodians of the Adelaide Plains and honour their ongoing connection to land and culture.

We are committed to reconciliation and inclusion through our Innovate Reconciliation Action Plan and strive to be an employer of choice for First Nations people.

We are proud to be an equal opportunity employer and welcome applications from people of all backgrounds.

Applications

If this opportunity sounds like you, we’d love to hear from you.

Please submit:

• A cover letter outlining your suitability for the role
• Your current resume

For more information and a copy of the position description, visit the Employment page on our website. All applications will be treated in strict confidence. Enquires can be directed to Renato Capoccia, Director, Marketing via email to Renato.Capoccia@adelaidefestivalcentre.com.au

Please apply via SEEK. Applications close Friday 24^th April at 4:00pm

Applications close: 24/04/2026 4:00 PM

Flexibility Statement
The South Australian public sector promotes diversity and flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.