South Australian Motor Sport Board
Job reference: 840108
Location: 5000 - ADELAIDE
Job status: Short Term Contract
Eligibility: Open to Everyone

The South Australian Motor Sport Board is the organiser and promoter for world class motorsport events. We work as a dynamic, commercially focused events team focussed on delivering the best possible event experience for fans and participants, whilst bringing a vibrancy and economic benefit to Adelaide and South Australia.  

Please refer to our website for further information www.samsb.sa.gov.au

The South Australian Motor Sport Board (SAMSB) is responsible for the management, development and delivery of major motorsport events to promote South Australia.

• Lead social media for motorsport events including Supercars and MotoGP
• Create content that performs. Shoot it. Edit it. Optimise it.
• Work with creators and influencers to bring campaigns to life

Reporting to the Head of Marketing, the Social Media & Content Officer is responsible for the social media and content strategy across all SAMSB event social channels, providing specialist advice and working under limited direction. A key function of the role is to create engaging, high quality content across Facebook, Instagram, TikTok and LinkedIn to deliver sustained channel growth and audience engagement aligned with organisational objectives. You are also responsible for sourcing and maintaining relationships with event influencers and content creators, working alongside internal and external stakeholders to ensure an integrated and consistent approach to content and campaign delivery.

• Develop and implement optimised social media and content strategies for all SAMSB events, delivering content plans aligned with marketing and publicity objectives to drive audience growth, reach, engagement and advocacy
• Design, film and edit performancedriven content across social and digital channels, applying data, insights and professional judgement to optimise creative effectiveness and maximise results
• Provide specialist advice on social media trends, platform algorithms and best practice, recommending new techniques and approaches to enhance content performance and channel growth
• Ensure extended in event content teams across all SAMSB events deliver comprehensive coverage and capture of high quality content to support campaigns and year round content needs
• Monitor social media channels for audience feedback and enquiries, managing community engagement and responses. in a timely and professional manner in line with brand and reputational considerations
• Source and maintain partnerships with event influencers and content creators, developing briefs, managing allocated budgets, and overseeing contract execution and content delivery to meet campaign and event objectives
• Manage digital deliverables for commercial partnerships, including content development, publishing and performance reporting to meet contractual and organisational requirements
• Analyse performance and prepare regular reports, providing strategic recommendations to inform decision making and optimise growth across social media channels
• Edit and develop content as required to support campaigns, events and ongoing organisational content requirements

• The Incumbent will be required to participate in the department's Performance Management Program
• The Incumbent may be assigned to another position at this remuneration level or equivalent
• Some work outside of normal hours will be required
• This role requires a National Criminal History check

ASO5 - Administrative Services Officer

$89,007 - $98,991 p.a.

Up to 24 months

Tina Fouyaxis
Head of Marketing
Phone: 8429 2500
Email: tina.fouyaxis@sa.gov.au

Applications close: 15/04/2026 11:00 PM

Attachments:
- ASO5 - Social Media and Content Officer.pdf

Flexibility Statement
The South Australian public sector promotes diversity and flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.