South Australia Police
Job reference: 845712
Location: 5000 - ADELAIDE
Job status: Ongoing
Eligibility: Open to Everyone

Term full-time vacancy up to 30/06/2028.

SAPOL's People, Culture and Wellbeing service provides a holistic approach to the future development of our people and the organisation. Through strategic leadership and direction, People, Culture and Wellbeing will ensure our employees are skilled and supported to deliver a more efficient and effective service to the community. This will be achieved by increasing support to the frontline, ensuring the right people are in the right roles, developing talent pools and pipelines, delivering programs and strategies to foster highly effective leaders as well as providing collaborative business partnerships. Recognising that the capability of our workforce is dependent on the physical and mental health of all its members, People Culture and Wellbeing will deliver programs which provide an all-inclusive approach and promote every aspect of health and wellbeing.

The Talent Attraction Unit, situated within the Organisational Development Branch, is responsible for building effective, diverse, and sustainable talent pipelines that support SAPOL’s strategic workforce priorities. The unit applies a holistic and inclusive approach to talent attraction, generating awareness, building consideration, and fostering intent through three integrated portfolios: Events and Partnerships, Recruitment Marketing, and School Pathways and Engagement. Activity driven by the unit is strategically aligned with organisational goals and delivered using innovative, contemporary methods that resonate with key demographic segments. The unit is committed to future-focused initiatives that reflect best practice in attracting top talent and engagement methods.

The Social Media and Digital Coordinator supports SAPOL’s recruitment marketing efforts by managing digital and social content across platforms. Reporting to the Recruitment Marketing Lead, the role contributes to the strategic planning through to the execution of recruitment campaigns by building digital, social and search strategies, content creation, distribution, optimisation, community management and  analytics reporting. It also plays supports the promotion of recruitment-related strategies such as schools’ outreach, events, and activities through tailored digital campaigns.

With a strong focus on inclusive communication and audience engagement, the position aims to enhance SAPOL’s digital presence and promote career opportunities to external audiences.

Special Conditions

• The incumbent must hold a current Australian work eligibility status and will be subject to a criminal history check.
• The incumbent may be assigned to other duties at this remuneration level or equivalent.
• Some out of hours work and intra/interstate travel may be required.
• The incumbent is required to participate in SAPOL’s iEngage program.

Requirements

• Develop and execute digital and social media strategies that drive measurable outcomes, including website traffic, lead generation and application starts.
• Create and optimise content different platforms designed to convert audiences into website visitors and applicants.
• Plan, implement and manage paid and organic campaigns across social and digital channels to maximise click-through rates, cost efficiency and conversion performance.
• Drive qualified traffic to owned platforms, ensuring all activity supports campaign objectives and contributes to conversion.
• Oversee landing page and user journey optimisation, ensuring alignment between campaign messaging and website experience to improve conversion rates.
• Analyse campaign performance using digital analytics tools, translating data into actionable insights to continuously improve clicks, conversions and return on investment.
• Define, monitor and report on key performance indicators including click-through rate (CTR), conversion rate, cost per click (CPC), traffic volumes and application completion rates.
• Collaborate with internal stakeholders to ensure campaign alignment across creative, web and operational functions, reducing friction in the conversion UX.
• Maintain a strong understanding of digital marketing tools, platforms and best practice across paid social, analytics, SEO and conversion rate optimisation.

Desirable Characteristics

• Hold a tertiary qualification in Marketing, Social Media, Communications, or a related discipline and/or have relevant work experience.
• Creative thinking and problem-solving skills, with a proactive approach to improving content engagement and campaign effectiveness. 
• Strong organisational and time management skills, with the ability to maintain content calendars, coordinate logistics, and meet deadlines across multiple projects. 
• Strong attention to detail, particularly in proofreading, formatting, and maintaining brand consistency across all digital content. 
• Strong written, verbal and visual communication skills, with the ability to create and edit inclusive, audience-specific copy aligned with brand and messaging guidelines. 
• Understanding of branding and visual consistency, with experience ensuring alignment across digital touchpoints and communications.
• Appreciation for audience segmentation and inclusive communication, with the ability to tailor messaging across domestic and international markets for diverse groups such as youth, women, First Nations peoples, CALD communities, and career changers. 
• Familiarity with digital analytics tools, such as Meta Business Suite, LinkedIn Campaign Manager, Adobe Creative Cloud, Squiz, Monday.com and Canva
• Basic knowledge of recruitment or talent attraction principles, including employer branding and candidate experience.

Salary

ASO6 - $102,171, - $108,071 per annum.

Enquiries

James Askham-Levy
(08) 7322 4101
james.askham-levy@police.sa.gov.au

Application Instructions

All applications must be submitted online.

Applicants must submit a covering letter (two pages) addressing the essential minimum requirements of the role outlined in the Position Information Document, a current resume and the contact information of three referees including your current line manager. Applicants external to SAPOL must complete an RF2099 Pre-Employment Declaration Form and submit this with their application.

South Australia Police is dedicated to strengthening trust and collaboration with First Nations communities in South Australia as we shape a culturally responsive and inclusive workplace for First Nations employees.

Our vision is to create safer communities by strengthening the bonds of mutual respect, understanding, and partnerships between police and First Nations peoples. By deepening our appreciation and understanding of First Nations cultures and acknowledging the past, we are committed to focusing on the present and moving forward together into the future.

To strengthen our workforce, South Australia Police encourage applications from First Nations peoples.

South Australia Police is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.

People with disability are strongly encouraged to apply. The South Australian public sector supports flexible ways of working including part-time working arrangements wherever reasonably possible. The sector is diverse and desires to increase in diversity and to create opportunities for more South Australians.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace. If you have any support or access requirements, we encourage you to advise us at the time of application.

Applications close: 26/06/2026 5:00 PM

Attachments:
- PID - ASO6 Social Media and Digital Coordinator.pdf
- RF2099 - Pre-Employment Dec.pdf

Flexibility Statement
The South Australian public sector promotes diversity and flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.